HEMP CBD: An Industry in its Infancy

Unless you’ve been hibernating for the past few years, you’re no doubt aware of the increasing attention paid to CBD, an acronym for cannabidiol.  Whether you’ve read or heard about it in a newspaper, magazine, business journal, or TV, CBD is big news.  Why? Because of its remarkable therapeutic properties and safety.  It doesn’t get you high, and it’s legal throughout the U.S., as long as it’s made from hemp with less than 0.3% THC (the most psychoactive compound in the cannabis plant).  

As a result of its capacity as a safe medicine and its ease of access (sold on-line, in some drug stores, health food and grocery stores), it can be purchased and self-administered without the need for a doctor’s prescription, CBD has become a booming business.  So much so that it’s estimated the U.S. CBD market could reach $24.4 billion by 2025. 

However, in the rush to bring the product to the marketplace, the majority of CBD companies have sacrificed quality in favor of profits.  In other words, all CBD products are not equal.  There is, in fact, tremendous variability.  To obtain the highest quality CBD product, consumers need to be aware of:

  1. Source – Is it made from female virgin hemp flower?
  2. Third-party testing – Has an independent lab documented that it’s free of pesticides, heavy metals, and microbials (fungi and bacteria)?
  3. Full Spectrum – Is it whole-plant CBD containing other cannabinoids and terpenes, in addition to the CBD?
  4. Consistency – Does it actually contain the amount (mg. – milligrams) of CBD that appears on the label?

The other key component, and possibly the most important, needed for a successful outcome with CBD, is education.  How do I use CBD most effectively as a medicine for my specific condition?

I’ve been a cannabis clinician since 2011 and have worked with nearly 10,000 medical marijuana patients.  For the past three years, the CBD product I’ve recommended most often with the most consistent positive results, are Trill Pills.  They meet all of the criteria above (#1 – 4), in addition to providing individualized dosage instructions for each patient’s specific condition.  

This information has derived from the collaboration I’ve developed with the owner of Trill Alternatives Dispensary in Boulder, David Threlfall.  We’ve worked together for nearly 9 years, exchanging information about medical marijuana patients and their responses to a multitude of cannabis products for a variety of chronic conditions.  As the cannabis industry continues to evolve, it’s becoming much clearer that high-quality CBD, either with or without THC (depending on the condition you’re treating), is the most medicinal cannabis product.

What I’ve learned from David has definitely accelerated my training as a cannabis clinician, and I acknowledged him as an important contributor to my book, Cannabis for Chronic Pain (Simon & Schuster, 2017).  

In the series of blogs that follow this one, I will offer recommendations for using this remarkable medicine most effectively for treating our most common chronic conditions.  Since CBD research is still relatively scarce, I will also be supporting my medical advice with the latest research findings.  

Trill Pills are available online @ www.trillpills.com.  A 10% discount is available by using the coupon code:  DRRAV.